Implemented in October and November 2006, the "more responsible nutrition” campaign was held in 11 Carrefour hypermarkets.

Organized in conjunction with the Conin Foundation, the campaign featured conferences with guest nutritionists giving advice on healthy eating habits. These conferences were directed at students from state schools and emphasized the importance of a balanced diet for adolescents.

Carrefour paid the printing costs for all educational/informative materials distributed at the conferences, and deposited healthy eating guides in the libraries of the schools covered by the campaign. This inaugural information campaign reached 900 students in four different Argentine provinces.